Draw Your Audience Closer With Story-led Creative Copywriting
I find the ideas worth sharing and turn them into content that people read and remember - from brand stories, to copy for websites, PR and marketing campaigns.
Every customer, employee, product, service, event, location, campaign, survey and report has the potential to spark a story idea that will engage the people you’re trying so hard to reach.
My winning blend of infinite curiosity, copywriting expertise, PR, press office, and features writing skills means I know what makes a story, where to find it, and how to write it for you - for maximum impact.
With many years’ marketing experience, I can also share insight into the best match between story, format and channel. That means you’ll end up with copy you can use for a variety of communications, creating mileage - and value - throughout the customer journey.
Curating your brand stories into a portfolio of content assets
Many years’ copywriting expertise means you can count on me to transform what’s happening in your business into written content that drives audience engagement, including:
Editorial & Thought Leadership Pieces - blog posts, articles, opinion pieces, magazine features, books/e-books, white papers, research reports, guides and tutorials
PR & Media Assets - press releases, briefing notes, real life stories, interviews and profiles
Customer & Impact Stories - case studies, testimonials, customer stories, words for fundraising, advocacy or awareness campaigns
Website, E-commerce & Product Content - copy for websites, product pages and catalogues
Marketing & Sales Collateral - advertising, launch/promotional/seasonal campaigns, email marketing, newsletters, brochures, direct mail, sales materials, presentations, pitches and proposals
Scripts, Notes & Captions for Social Media, Video & Audio - including podcasts and webinars
Brand & Corporate Communications - brand manifestos, mission and vision statements, annual reports, investor communications, internal communications and company culture content
Recruitment & Employment Materials - hiring campaigns, careers pages, employer-brand content and onboarding collateral
From idea, through research, to final draft – I’ve got your creative copywriting requirements covered from first word, to last.